Codemasters announced today that DiRT™, the company’s critically acclaimed new racing title, has exceeded expectations across the board. Codemasters is now reporting that week one sales of the game have surpassed 500K copies globally, and the playable demos for the Xbox 360™ video game entertainment system from Microsoft and the PC have been downloaded over 500K times worldwide.

“This success with DiRT is a text-book case of our product development, marketing and distribution efforts all working together to ignite consumer interest and drive sales,” said Rod Cousens, CEO, Codemasters. “Nearly half of our first week’s sales are from the U.S. alone, which means momentum behind this series is taking hold in new territories.”

The PS3 edition will be available later this year. Additionally, the playable demos of DiRT are readily available for download - the Xbox 360 version from Xbox LIVE® Marketplace, and the PC version from www.codemasters.com/dirt.

This entry was posted on Thursday, June 28th, 2007 at 3:29 am and is filed under PC, XBox 360, PS3, All. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.