Although India has captured the world’s attention as a software development hub and more recently as a manufacturer of electronics and communications products, the country is not known as a big market for video games. However it is being expected to have a drastic change in the country very soon. According to a report by iSuppli Corp. India’s video game market is expected to rapidly expand up to US$125.4 million by the year 2010.
Sony aims to sell 10,000 PlayStation 3 consoles in the Indian market by the end of 2007, despite its steep price tag due to the high duties on gaming consoles, which in India comprise 35% of the product price. Though, 10,000 dosnt sounds big but it’s a good starting with a new market. And when its about a country with a population of over 10 billion, the expectations are obviously high.
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